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Nongfu Spring Plays over Generation Z Marketing and Shows its Young Core
As generation Z grows up, young consumers get more rights to speak and consumption decision-making power, and gradually play a bigger role in moving the market trend. Correspondingly, "Brand Rejuvenation" targeting generation Z has become an industry buzz word over the recent years. Traditional industry giants prefer circle marketing with large-scale advertising materials to achieve explosively sp
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Nongfu Spring is Working Hard to Craft Products with the Launch of Tea Water
Tea drinking has come back into vogue in resent years with the tea consumer group growing year by year. Tea consumption reached 989100 tons in 2010, and then topped 2025600 tons in 2019. With the iteration of consumers, consumption upgrading as well as the change in traditional consumption ideas, China's tea industry is ushering in a new round of development opportunities. While an increasing numb
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Bring Forth the New through the Old: Nongfu Spring Scream Energy Drink Occupies the Sports Drinks Market High Ground Once Again
With the growing trend of national fitness, the young generation at home and overseas tend to pursue professional sports, which drives the consumer goods in healthy sector to deliver on more professional and differentiated needs. Beverage giants are working hard to win market position through continuous innovation, and the sports beverage market is ushering in a warm spring. At the same time, Nong
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Nongfu Spring Starts a "War" of High-End Water and Makes Good Products with All heart
Before 2015, when it came to high-end water, there were all imports on the shelves without a Chinese brand, while Nongfu Spring broke this situation with the launch of high-end water in glass bottles. As the annual growth rate of high-end water continues to rise these years, Nongfu Spring sees the opportunity to renew the performance record of the high-end water set. With its entrance to this aisl
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Nongfu Spring Drinking Natural Water (Suitable for Infants and Young children) Provides Healthy Drinking Water for Babies
Mother and child products are of great demand in today’s market, which gives rise to the special water products targeting babies. It’s common knowledge that the moisture content of infants is much higher than that of adults, so drinking water is critically important for babies. Well, what kind of water better fits babies? Many people think that it’s safer to nurse babies with purified water and mi
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The 10th anniversary of the Nongfu Spring Oriental Leaf: Crossover with YiXi Strengthens its Brand Image
The 10th anniversary of the Nongfu Spring Oriental Leaf: Crossover with YiXi Strengthens its Brand Image
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